L’Oreal reveals world’s first handheld make-up applicator for individuals with restricted hand, arm mobility

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L’Oréal is bringing inclusivity to the make-up chair in 2023.

The magnificence huge launched on Jan. 3 that the mannequin shall be releasing the world’s first handheld lipstick applicator designed for individuals with restricted hand and arm mobility.

L’Oréal-owned Lancome will pilot the ultra-precise computerized applicator, known as HAPTA. 

The instrument was displayed recently on the Consumer Electronics Show (CES) 2023 in Las Vegas.

“For L’Oréal, the future of beauty is inclusive,” L’Oréal Groupe CEO Nicholas Hieronimus wrote in a press launch. 

“And this future will be made more accessible by technology.”

A L’Oréal press launch indicated that roughly 50 million individuals across the globe dwell with great motor capacity disabilities, which can make frequently gestures resembling making use of make-up “challenging.”

A Baltimore-area woman whose mother struggled with Parkinson’s sickness talked about {{that a}} instrument identical to the L’Oréal one would have “given my mother her dignity.”

She talked about, “My mother sold Avon cosmetics and was always dressed to the nines and had her make-up beautifully applied every morning. When her Parkinson’s got too bad, she stopped trying to apply make-up, and I know it affected her mental health — and her sense of herself.”

L’Oréal outlined that HAPTA’s know-how and design will present clients the pliability to make use of lipstick steadily on their very personal.

“HAPTA is inspired by Haptic Tech — it’s technology that can create an experience of touch by applying forces, vibrations or motions to the user,” the company suggested Fox News Digital.

“HAPTA will incorporate technology originally created by Verily to stabilize and level utensils to give people with limited hand and arm mobility the ability to eat with confidence and independence,” L’Oréal moreover talked about.

L’Oréal's HAPTA.
L’Oréal’s computerized make-up applicator known as HAPTA is the first of its type on the planet — and shall be on the market on the end of 2023.
Twitter / @TansuYegen

The agency talked about the necessary factor to HAPTA’s know-how is built-in good motion controls and customizable attachments. 

L’Oréal added that these attachments current precision utility and “improved range of motion” to “help individuals feel confident, independent and empowered to enjoy the self-expressive power of beauty.”

The agency talked about the projected value for HAPTA shall be between $149 and $199.

Barbara Lavernos, deputy CEO answerable for evaluation, Innovation and know-how at L’Oréal, shared in a press launch that “inclusivity is at the heart of our innovation and beauty tech strategy.”

She moreover talked about within the an identical assertion, “We are dedicated and passionate to bring new technologies powering beauty services that augment and reach every individual’s ultimate desires, expectations and unmet needs.”

L’Oréal detailed that the applicator’s magnetic attachment permits “360 degrees of rotation and 180 degrees of flexion.”

A woman tests out Lancome's handheld lipstick applicator for people with limited hand and arm mobility.
A lady checks out Lancome’s handheld lipstick applicator for individuals with restricted hand and arm mobility.
Twitter / @TansuYegen

The applicator moreover has a clicking attribute that signifies to clients the place to lock the instrument into the correct place.

It moreover comes equipped with a built-in rechargeable battery.

“For years, Lancome has sought to provide every woman with beauty solutions adapted to their needs,” Lancome world mannequin president Françoise Lehmann wrote in a press launch.

“Beauty tech has enabled us to fulfill this mission in an even more powerful way, revolutionizing the way we develop beauty products and services and enabling greater personalization.”

Lehmann moreover talked about, “With HAPTA we are going one step further by making beauty more accessible to use, because everyone should have equal access to it.”

L’Oréal confirmed with Fox News Digital that HAPTA shall be on the market to clients on the end of 2023.

United Cerebral Palsy members.
United Cerebral Palsy calls L’Oréal’s know-how “inclusive and powerful.”
Twitter / @TansuYegen

L’Oréal may even develop a HAPTA mannequin for individuals with hand tremors, too, Engadget reported.

“We hope that maybe this will be the beginning of many precision applicators,” L’Oréal suggested Fox News Digital by e mail. 

“Our position is always solving problems. And this is a problem that no one has solved today. To give these people the access to beauty that they could not have before.”

In a press launch despatched to Fox News Digital, United Cerebral Palsy (UCP) nationwide committee co-chair Valerie Pieraccini expressed how rather a lot she “loves the empowerment” that HAPTA will current to individuals with disabilities.

Pieraccini, moreover an occupational therapist and a “woman who loves her makeup,” outlined that cerebral palsy is a “lifelong disability that slowly compromises the body’s ability to move and function making life’s simplest of tasks difficult.”

But L’Oréal’s new know-how has acknowledged that battle and provided a “powerful” reply.

“L’Oréal’s use of technology in smart make-up applicators gives any person with physical limitations the opportunity to care for themselves,” she talked about. 

“What a beautiful thing for a woman to be in control of not only her own beauty but how she chooses to face the world,” she talked about.

“It’s inclusive and it’s powerful,” she added.


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