Rapper Flo Rida awarded $82.6M for breach of contract case

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MIAMI — Hip hop artist Flo Rida was awarded $82.6 million on Wednesday after a South Florida jury found that the makers of Celsius vitality drinks breached a contract with the rapper and singer, and tried to cowl money from him.

Flo Rida, whose precise determine is Tramar Dillard, and his manufacturing agency, Strong Arm Productions, had sued Boca Raton-based Celsius Holdings Inc. in Broward County courtroom in May 2021, claiming that the company had violated the circumstances of an endorsement deal.

“Basically, I helped birth this company, and all we was looking for was some trustworthy people who acted as if they were family,” Dillard suggested The Associated Press. “And then when it comes down to the success of today, they just forgot about me.”

Lawyers for Celsius argued in courtroom and in earlier filings that the company reached its greatest success after the Flo Rida endorsement deal ended — and that completely different enterprise selections led to elevated product sales and stock price. Celsius may nonetheless enchantment the choice, however it wasn’t immediately clear in the event that they’d. Attorneys for the company didn’t immediately reply to messages wanting for comment from The Associated Press.

Flo Rida felt he was betrayed by the company, saying
Flo Rida felt he was betrayed by the company, saying “they just forgot about me.”
Getty Images

According to the civil grievance, Flo Rida was a mannequin ambassador for Celsius from 2014 to 2018. During that time, Dillard carried out an instrumental operate in launching a model new interval for the company’s mannequin enchancment, improvement and enlargement, introducing Celsius to a whole lot of hundreds all around the world, the grievance said. Dillard and his attorneys argued that the partnership paved the best way through which for Celsius to develop its product portfolio, which contains together with a powder product and new product line often called Celsius Heat on the facet of Flo Rida’s partnership. The agency has continuously purchased and picked up revenues for its powder kind merchandise since then.

Attorney John Uustal said Flo Rida wished the 1% possession he was promised and would nonetheless be eager to simply settle for the stock instead of the jury’s monetary award.

“He (Dillard) loved the product, and it’s been a very successful four-year relationship,” Uustal said. “There were some benchmarks. He was supposed to get stock when certain things happened. And there became a dispute about whether those benchmarks had been reached. So that’s what this was about.”

Lawyers for Celsius said the company reached its greatest success after the Flo Rida endorsement deal ended.
Lawyers for Celsius said the company reached its greatest success after the Flo Rida endorsement deal ended.
Getty Images for CLD

Dillard said he continues to drink Celsius merchandise and even owns some stock throughout the agency. He said he’d wish to maneuver on from the approved battle and work with the company as soon as extra eventually.

“I’m still a owner in the company,” Dillard said. “And when you basically planted the seed for something that is successful, you can’t help but have unconditional love.”


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