Who Owns Swanson Vitamins?


Swanson Health Products (SHP) is a pure effectively being catalog and Internet promoting agency that us headquartered in Fargo, North Dakota. It sells pure effectively being and wellness merchandise, along with dietary dietary dietary supplements much like dietary nutritional vitamins, minerals, herbs, and effectively being meals, as successfully as selling pure personal care merchandise direct to customers through mail-order catalogs and an e-commerce website online.

SHP was started in Fargo by Leland Swanson Sr., in 1969. A self-taught pure effectively being fanatic, Leland was intently influenced by Linus Pauling, Roger J. Williams, Paul Bragg, Irwin Stone, and Adelle Davis. Leland’s personal supplementation routine began with vitamin E, which he ordered from Sturdee Health Products, one in all many first effectively being complement retailers throughout the nation, and the nation’s oldest mail order vitamin supplier on the time.

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By 1968, Leland was an on a regular basis individual of various dietary nutritional vitamins and dietary dietary supplements and began ordering them in bulk with the intention to protect his private present. Not prolonged after, he decided to examine the market himself and ordered about 5,000 vitamin E capsules from a producer in Ohio, United States, purchased an industrial throughout the Capper’s Weekly Magazine and began selling dietary dietary supplements through the mail. Shortly thereafter, Leland was putting collectively small catalogs of his private to mail out to potential purchasers.

Leland retired in January 2016, and SHP was acquired by Swander Pace Capital.

Who Owns Swanson Vitamins?

Swanson Health Products (SHP) is owned by Swander Pace Capital (SPC), a primary personal equity company dedicated to investing in middle-market shopper merchandise corporations in North America and makes equity investments in entrepreneurs, producers, and restore suppliers all through a big spectrum of customer industries.

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